Cannabis Clinic is New Zealand’s leading medical clinic specialising in doctor-led medicinal cannabis treatments. Operating via local clinics and nationwide telehealth, they provide evidence-based care for patients managing chronic conditions in a highly regulated healthcare space.
Increase in AI overview (AIO) visibility
Increase in AI overview (AIO) visibility
When Cannabis Clinic partnered with us, their primary challenge was public perception. Operating in a sensitive industry, they needed to completely transform how the brand was perceived while modernising their digital infrastructure.
Our strategy was built on two fronts: rebuilding consumer trust through highly visible marketing campaigns and fixing the technical bottlenecks that were holding them back. This comprehensive approach is broken down into the following key areas.
To address the clinic's reputational and technical challenges, we completely rebuilt their digital storefront. We developed a fully bespoke e-commerce website on WordPress tailored specifically to their unique operational needs.
Instead of relying on rigid, off-the-shelf templates, the custom build allowed us to maintain strict brand control and deliver a seamless user journey that immediately instills trust. The site was heavily optimised for speed and performance, and engineered to be fully mobile responsive, ensuring a flawless experience for patients browsing on any device.
To rebuild brand trust, we managed their organic presence across all major channels, including Facebook, Instagram, TikTok, LinkedIn, Google, and YouTube, directly targeting people suffering from conditions that medicinal cannabis can support. Every month, we design a tailored marketing plan focusing on a specific medical condition, delivering a unified message across blog posts, newsletters, static graphics, carousels, and video. We handle the entire production pipeline end-to-end—from concepting monthly themes and writing video scripts to filming, editing, and producing content in both landscape and portrait formats. Every asset is carefully optimised to match each platform's native requirements, ensuring maximum reach, engagement, and clear information sharing.
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