Oxygen

Oxygen Property Management: Technical SEO

Client Overview

Oxygen is a leading property management and body corporate management company based in Wellington and Hawkes Bay. Despite their strong local presence and top-tier services, they had limited visibility in organic search and were not converting well across existing website visitors.

The Challenge

Oxygen's main challenge was their limited number of visitors from organic search, as well as the total number of enquiries across all channels.

Our Approach

A full SEO website audit identified fundamental technical SEO issues across crawlability & indexability, landing page redirects, meta data and schema markup. To address these issues, we provided actionable tasks for our developers to then implement within the backend of the CMS. After 3 months, we addressed all technical elements, laying a solid foundation for the next phase of our SEO strategy.

The Outcome

Looking at Q1 2023 vs Q2 2023, our SEO efforts achieved:

  • Keyword Performance: 41% increase in total keyword rankings and, 221% increase in page 1 keyword rankings.
  • Engagement Rate: 26% increase across all users
  • Non-brand Clicks: 134% increase
  • Impressions: 50% increase
  • Tracked Conversions: 218% increase across all tracked conversions