Boost your ROI and fuel your business growth today with Pay-per-click.

Pay-per-click (PPC) advertising stands as one of the most efficient digital marketing models to drive revenue from your site.

Pay-Per-Click (PPC) is an effective advertising model that places you brand, product or service at the top of Google. When managed correctly, the cost of a click becomes inconsequential, given the value derived from it. To illustrate, a $3 expenditure for a click that results in a $300 transaction signifies a substantial return on investment.

The versatility of PPC ads is evident in their varied formats, encompassing text, visuals, videos, or a blend of these elements. These ads can manifest on search engines, diverse websites, social media channels, and beyond.

When creating a PPC campaign we cluster a collection of keywords that align with their ad and allocate a bid for each. For instance, by bidding on the term "pet adoption," you're signalling to Google your intent for your ad to surface for searches resonating with or akin to pet adoption.

Google employs a combination of algorithms and a bidding-style mechanism to determine which advertisements grace a particular search result. Should your ad be considered for this process, Google initially assigns it a Quality Score, ranging from one to ten. This score gauges the ad's pertinence to the keyword, its anticipated click-through rate, and the quality of the associated landing page.

Subsequently, your Quality Score is multiplied by your maximum bid (the pinnacle of what you're prepared to expend for a click on that ad) to ascertain your Ad Rank. Advertisements boasting the pinnacle of Ad Rank scores take precedence in display.

This architecture enables victorious advertisers to engage prospective clients at an expenditure congruent with their financial plan. In essence, it operates akin to an auction. The subsequent infographic elucidates the intricacies of the Google Ads bidding process.

Entrust your PPC campaigns to our adept team, proficient in all facets essential for a triumphant PPC initiative. Every member of our PPC management team holds certifications from both Google and Bing, ensuring your campaigns align with contemporary industry benchmarks.

Prior to launching any campaign, we conduct thorough research to identify the most suitable channels tailored to your business objectives. We evaluate your digital competitors and provide budgetary guidance to ensure you remain competitive in your domain. These attributes position us at the forefront of PPC management.

At Verum, we harness Google AdWords and display marketing, merging our expertise with innovation to deliver real results, fast.

Google Ads Management

Our team is proficient in Google Ads management, a potent marketing tool formerly known as Google AdWords. With years of collective experience, we assist clients in establishing clear KPIs and crafting targeted ads to secure a robust ROI. We prioritise understanding your unique objectives, followed by comprehensive research and planning, to offer the most effective PPC strategies, ensuring an increase in leads and sales while optimising costs.

Google Shopping

In the competitive online marketplace, the capacity for e-commerce companies to prominently display their products to customers is indispensable. Google Shopping Management facilitates this by positioning your offerings at the forefront, becoming a pivotal tool as customers research, compare, and make purchases online. Moreover, it enhances the user experience by streamlining the buying process, potentially increasing conversion rates. By leveraging this tool, businesses can effectively tailor their PPC strategies, optimising visibility and fostering a more direct connection with their customer base.

Google Remarketing

Remarketing, or retargeting, is a digital marketing strategy where ads are presented to users who have previously visited a website or engaged with a brand, indicating an initial interest. Remarketing is designed to re-engage those users with your business. Leveraging the expertise from successful pay-per-click (PPC) campaigns, we aim to deliver strong results for our clients by driving high quality leads, growing brand awareness and maximising ROAS.

Google Display Marketing

Consider digital display advertising as the modern version of billboards, but situated across the digital landscape. By comprehending the online spaces your audience prefers and showcasing enticing and motivational offers, you can not only attract new customers but also escalate website traffic and enhance conversion rates. Furthermore, this strategy allows you to showcase engaging creatives,  fostering loyal customer relationships and facilitating brand growth.

PPC Remarketing services

What is remarketing?

Remarketing serves as a strategic tool to engage potential clients who have previously visited your website. It nudges them closer to finalising their intended actions or inspires them to evolve into loyal customers with significant long-term value.

Crucially, it reignites the memory of your offerings in the minds of users as they navigate other sites after departing from yours. This strategy can rekindle their intrigue, potentially leading to conversions even long after their first encounter with your site—a boon especially for businesses with extended lead times.

At Verum, our PPC experts are poised to optimise your remarketing endeavours to their fullest potential.

The rationale behind remarketing

Studies indicate that individuals tend to gravitate towards familiar websites they trust rather than venturing into unfamiliar territories.

Remarketing strategically re-engages users who have previously interacted with your platform, enhancing their brand recognition as they journey across the web. This deepens their trust in your brand, nudging them closer to a conversion.

Segmenting your visitors—be it those who browsed product pages or those who abandoned their shopping carts—enables the crafting of precision-targeted ads that resonate with distinct and engaged user groups.

By dedicating a segment of your PPC and Biddable media funds to remarketing initiatives, you're positioning yourself to connect with audiences primed for conversion. This not only ensures cost-efficiency but also amplifies your conversion metrics and bolsters your return on ad spend (ROAS).

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Pay-per-click questions?
What is ROAS?

Return On Advertising Spend (ROAS) is a metric used to  measure the success of a digital ad campaign. ROAS is key to measuring how well ad campaigns are doing and their impact on a businesses profits.

When paired with the lifetime value of a customer, ROAS insights help shape future spending, strategy, and the broader marketing plan. By closely watching ROAS, online stores can smartly decide where to put their ad money and how to optimise it.

Does Google ads charge GST?

Starting 1 November 2018, if you're in New Zealand, Google Ads will add a 15% GST on top of click charges. Also, from this date, Google Ads in New Zealand will be managed by a new branch, Google New Zealand Limited.

How Does Google Ads budget work?

With Google Ads, you can choose either an average daily budget or a shared budget for a campaign. If you opt for an average daily budget, you just set the amount you'd like to spend daily on that campaign.

How effective is Google Ads?

Google ads (PPC) are highly effective for achieving various marketing and business objectives. They can boost sales, increase traffic, and promote brand awareness, especially with well-crafted and optimised ads.

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