TON:
a Telegram-first website for The Open Network

The client

TON, The Open Network, is the blockchain built into Telegram. It sits behind the wallet in the app, mini apps, usernames, digital collectibles and payments, and it reaches Telegram's 1B+ users without asking them to leave the chat.

The brief

The website has two very different audiences. Everyday Telegram users want to send money, collect and play. Builders want to launch apps on the network. The site needed to feel as easy as a messaging app, explain a big ecosystem (wallets, Toncoin, payments, collectibles, mini apps, developer docs, validators, events) without drowning anyone in jargon, and give the TON team a system they could keep growing.

What we did

We started with the structure. A new sitemap sorts everything into four paths, Use, Learn, Build and Community, so a first-time visitor and a developer each have an obvious way in.

Then we built the design system: colour tokens for light and dark modes, type, buttons, cards, banners and text sections, all as reusable Figma components. New pages get assembled from parts rather than redrawn, which keeps a site this size consistent.

On top of that we designed more than 20 pages, from the homepage, Wallet, Toncoin and Payments to Digital collectibles, Dev & Docs, Validators, Events, Newsroom and Brand assets, with mobile layouts throughout. The homepage leads with what people can actually do on TON (get a wallet, send money, own a username, launch a mini app) and keeps the technical detail one level down for those who want it. Real photography of people, bright gradients and playful stickers keep it human.

Finally we took the designs into development, with every page built to work as well on a phone as on a desktop. TON lives inside a messaging app, so mobile was never an afterthought.

The result

A website that explains a complex ecosystem in plain, friendly terms, with clear paths for users and builders, and a component library the TON team can extend as the network grows.