When someone asks ChatGPT, Perplexity or Google's AI Overviews who to call, we want the answer to be you. We make your business easy for AI tools to find, understand, trust and quote, on your website and across the web.
Make your website easy for AI to read and quote, with clear answers to real questions, structured data and accurate business details, then earn mentions on the trusted sites AI tools draw from. Generative engine optimisation (GEO) does both, building on solid SEO so AI tools can find, trust and cite your business.
More people now get answers straight from AI without clicking a single link. SparkToro's analysis found about 60% of US Google searches already end without a click, and that's before you count ChatGPT and Perplexity. We cover the shift in brand visibility in a zero-click world.
GEO is about being selected, not just ranked. AI tools favour content that answers the question directly, comes from a credible source, is clearly structured and agrees with what other trusted sites say about you. So we work on two fronts: your own pages, and your reputation across the web. Read more on what AI search looks for.
GEO builds on good SEO rather than replacing it. Businesses that do well in Google tend to do well in AI answers, so we work hand in hand with our SEO team on the foundations, and our in-house developers make the technical fixes.
We're a Google Partner based on Albert Street in Auckland CBD. Book an AI visibility audit to see how AI tools describe your business today.
Ask a question
GEO fixes
Who can fix a burst pipe tonight in Mt Eden?
AI answer
For an urgent burst pipe in Mt Eden, a couple of local plumbers advertise 24/7 call-outs, and reviews on directory sites mention fast response times12.
Sources
Harbour Plumbing isn't mentioned
Illustrative. Harbour Plumbing is a made-up business.
We ask ChatGPT, Perplexity, Gemini and Google's AI Overviews the questions your customers ask. Record whether you appear, what they say about you and which sources they cite instead. You get a clear picture of where you stand against competitors.
AI often quotes one section, not the whole page. We restructure your key pages so each section answers one real question up front and still makes sense on its own, with definitions, steps, comparisons and FAQs written to be lifted accurately.
Schema markup tells AI tools who you are, what you offer, where you are and what each page answers. We also check that AI crawlers can reach your content, and add an llms.txt file if it suits your site.
AI tools cross-check what they read. We make your name, address, services and description match across your website, Google Business Profile, directories and social profiles, so there's one clear story about who you are.
McKinsey reports that a brand's own website makes up just 5 to 10% of the sources AI engines use. So we earn mentions in trusted publications, industry sites and the community spaces AI draws from, and help you collect genuine reviews.
We re-run your priority questions regularly and track how often you're mentioned and cited, how you're described and how you compare with competitors. Your Google rankings and traffic.
We test how AI tools answer your customers' questions today, audit your site's technical health and map where competitors are getting cited.
We pick the questions and pages that matter most to your business, then set out the content, technical and PR work to win them.
We restructure content, add schema, tidy your listings and earn mentions on sites AI trusts, while our developers handle the technical fixes.
We track your AI mentions, citations and search performance, then adjust. AI tools change often, so the work keeps evolving too.
Conversions, year on year
Website, search and social that lifted conversions 41% year on year.
Top-3 Google rankings, Nov 2023 to Nov 2025
Store, SEO and conversion work that grew top-3 rankings 164%.
Keywords ranking in Google NZ
Website, SEO and conversion work that grew Google rankings by 851%.
AI answers now replace the click, so brands need to show up in the conversations AI tools learn from.
As AI agents start searching, comparing and buying for people, GEO makes sure your content is the source they choose.
When Google answers with AI, visibility depends on whether your content is chosen for the answer, not just where it ranks.
Straight answers to what people ask us most. Anything else, just ask.
SEO helps your pages rank in a list of links, while GEO helps AI tools select and quote your content inside their answers. They share the same foundations, so GEO builds on good SEO rather than replacing it. If you already rank well in Google, you're probably off to a good start.
Ask it the questions your customers would, like "Who's the best accountant in Auckland?", and note whether you're mentioned, what it says and which sources it cites. Answers vary between sessions and tools, so our AI visibility audit tests many questions across ChatGPT, Perplexity, Gemini and Google's AI Overviews to get a reliable picture.
The cost of GEO in NZ depends on the size of your site, how competitive your market is and how much content and PR work is needed. We usually start with an AI visibility audit, so the plan is based on evidence rather than guesswork. Get a quote for your business.
How long GEO takes to work varies. Quick fixes like schema and clearer answers can be picked up once AI tools revisit your pages, while the authority that comes from mentions and PR builds over months. AI tools update often, so GEO works best as ongoing work alongside SEO.
No one can honestly guarantee that, because AI tools decide what to quote and their answers change from one question to the next. What we can do is make your business the clearest, most credible answer available, and track how often you're mentioned over time.
It's worth having, but it isn't a magic switch. An llms.txt file gives AI tools a plain-text map of your key pages and is quick to add, but it's still a proposed standard that not every AI tool uses. Clear content, schema and a strong reputation matter far more.
Tell us where you want to be. We’ll show you how to get there, with a plan built for your business, not a template.
Talk to AbdullahManaging Director, 17 Albert Street
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