Abdullah Alacozai
Founder and Managing Director, Verum
Abdullah Alacozai founded Verum in Auckland in 2011 and still runs it as Managing Director. He leads strategy for the studio's clients, from the first coffee to the numbers months after launch.
His focus is the work that brings in customers: websites that convert, search that gets found on Google and in AI answers, and Google Ads that pay for themselves. He writes the Verum blog to share what is working for New Zealand businesses right now.
Want to talk about your project? Book a coffee with Abdullah at our Albert Street studio.
Latest from Abdullah.
On the blog.
Social media · 6 minA "Must Eat" or a Miss? TikTok's New Dining Guide
TikTok's new in-app restaurant guide isn't in New Zealand yet, but the way in is something you can start building today.
Social media · 7 minInstagram Goes Long: What 90-Minute "Features" Mean for NZ Businesses
Instagram is testing 90-minute widescreen videos, and while they aren't in New Zealand yet, it's worth planning your content for them now.
SEO & AI search · 8 minSearch Engine Optimisation Strategies That Work for Google and AI Search
SEO isn't one tactic. It's a stack of systems that help Google discover, understand, trust and choose your pages.
Strategy · 8 minStop Guessing Your ROI: Call Tracking and 0800 Numbers for NZ Businesses
If your business wins work over the phone, form-only reporting is undercounting some of your best leads.
Websites · 6 minThe Hidden Costs of Cheap Web Hosting: Why Quality Hosting Matters
Bargain hosting looks like a simple commodity, but slow, insecure servers quietly cost you customers, rankings and trust.
Strategy · 5 minPredictive ROI: Turning Email into a Profit Engine
Why batch-and-blast newsletters are failing, and how predictive intelligence turns email back into a profit engine.