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Syncit:
a B2B integration app, brand and website

A bespoke B2B integration app, plus its brand, website and AI services.

Laptop and phone showing the Syncit homepage: 'NetSuite and Shopify B2B, always in sync'

Verum built Syncit, a managed integration that keeps NetSuite and Shopify B2B in sync, then created its brand and website and added AI services.

The client

Syncit connects NetSuite and Shopify B2B. It moves orders, inventory, catalogues, companies and contract pricing between the two systems, and it's run as a fully managed service on flat monthly pricing, so the merchant's team never has to be on call for it.

The brief

B2B merchants running NetSuite had two choices. Build an integration themselves with generic tools and a developer, or pay for an enterprise integration platform plus a specialist to configure it. Neither understands B2B out of the box: companies, contract catalogues, tiered pricing and payment terms all have to be mapped by hand. Syncit set out to fill that gap, and it needed three things to get there: the product, a brand, and a website that could sell it.

What we did

The app

We built the integration itself, a bespoke connector that speaks B2B natively. It syncs orders, inventory, catalogues, companies, locations, contract catalogues, tiered pricing, payment terms and multiple subsidiaries in both directions. Every sync is idempotent and can be dry-run first, with full run history, ID mapping and snapshots so any change can be checked or reversed. It's delivered as a private app on the merchant's Shopify store and listed on the Shopify App Store.

The brand

We created the Syncit brand: a compact geometric mark and wordmark, and a palette of fresh lime (Mindaro), warm off-white (Bone) and near-black (Flint). Lime highlights on key words in headlines became the signature move.

The website

We designed and built the website to do the selling. It positions Syncit between do-it-yourself and enterprise overkill, explains the B2B features in plain English, and sets out a head-to-head comparison. An interactive cost calculator lets prospects slide in their own order volume, markets and dev rate and see an estimated year-one and three-year cost next to a typical enterprise platform. Pricing is published in full, and every section ends with a way to book a chat.

AI services

Alongside the product, brand and website, we provide AI services for the Syncit team.

The result

Syncit launched with a product, a brand and a website designed to work as one. Prospects can compare their options and run their own numbers before they book a call, and that call is a live sync against their own NetSuite rather than a slide deck.

  • Syncit 'How Syncit compares' table set over a photo of green fields, comparing build it yourself, enterprise iPaaS and Syncit
  • Laptop showing the Syncit cost calculator with sliders for orders and dev rate and an estimated year one saving
  • Three phones showing the Syncit website on mobile: how it compares with other options, the homepage hero and the cost calculator
  • The Syncit brand: a lime app icon with the black Syncit mark, the bone wordmark and lime, bone and flint colour swatches
  • Syncit pricing section with Starter, Growth and Scale plans, the Growth plan highlighted in lime

More work.
Made in-house.

Websites, brands and software we've designed and built for New Zealand businesses.
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Get in touch0800 627 538
Abdullah Alacozai

Talk to AbdullahManaging Director, 17 Albert Street

4.8out of 5 on Google

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