Done:
the brand and platform for a five-day build accelerator
Brand, Founder Score, checkout and cohort console for our own accelerator.
How Verum built Done, a five-day accelerator in Auckland: the brand, landing page, an AI-scored Founder Score, Stripe checkout and cohort console.
The client
Done is our own venture: a five-day, in-person build accelerator in Auckland. Founders spend the week in a room with the Done team and leave with a live product, a 90-day roadmap and warm introductions to investors. It's not a course: it's a build-and-ship accelerator.
The brief
A new brand has to look credible from day one. Done also needed a platform that could run cohorts without spreadsheets: qualify founders, take payment, manage each cohort and prove who actually shipped.
What we did
We created the brand: a wordmark with a forward-leaning D, a near-black, cream and lime palette, and an editorial look that carries from the landing page to the certificate. Our graphic design team built it into a full design system.
The landing page tells the five-day story from Decide to Build, shows live seat availability for each cohort and takes applications on the page.
The Founder Score is a free assessment that rates an idea out of 100 across clarity, infrastructure, product, validation and go-to-market. AI reads each founder's answers and places them in a tier, from Stuck to Raise-ready. Unlocking the full result creates the founder's account, so the score doubles as the first step of the application.
From there, a three-step application takes payment through Stripe Checkout, with referral codes and discounts for partners. Founders sign in with passwordless magic links. Every startup that ships gets a verified Done certificate with a public credential ID anyone can check, and appears in searchable directories of shipped startups and alumni founders.
Behind it all sits a cohort console: cohorts and their onboarding packs, waitlists, certificate issuance, partner payouts and view-only access for staff. AI scoring, Stripe payments and transactional email are wired in through integrations we built for the platform.
The result
Done has a complete brand and a working platform, from the first free score to the certificate at the end of the week. The screens shown here use demo startups and founders.
