Wallart:
a wall art store that sells through search

The client

Wallart (Grafix Wall Art) sells canvas prints, framed art and wall decor to New Zealand homes, at wallart.co.nz. Verum designed and built the online store around 2020, and for the past three years has also run SEO and conversion optimisation for it.

The brief

Wallart needed a store that turns browsers into buyers, and enough reach in search to sell without paying for ads.

What we did

We tuned the existing store for buying, improving the path from product page to cart and checkout, with GA4 purchase tracking showing what actually sells. Ongoing SEO grew the store's footprint across Google search, product results and AI Overviews.

The results

Between November 2023 and November 2025, Wallart's top-3 Google rankings in New Zealand grew 164%, from 39 to 103 keywords, and reached 107 by March 2026. Estimated organic traffic grew 177% over the same two years, from about 1,100 to over 3,000 visits a month.

Conversion work lifted the organic conversion rate from 0.36% (September to December 2023) to 1.14% (January to April 2024), up 217%. Organic revenue per session rose about 3.9 times in the same window.

With the store converting and ranking, Wallart stopped paid search and Shopping ads around February 2024. Since then, organic search has delivered roughly 71% to 81% of all online revenue, including 80.7% from November 2024 to October 2025.

Shoppers find it through AI search too. Keywords where Wallart ranks alongside a Google AI Overview went from 0 to 322 after first appearing in August 2024, and Popular products results grew from 0 to 454 during 2025.