Asbestos & Biological:
the specialist people now find first

The client

Asbestos & Biological helps New Zealand homeowners, landlords and businesses deal with asbestos and other hazardous materials, at asbestos.co.nz. Verum built the website and, for the last two years, has run SEO and conversion optimisation for the business.

The brief

When someone suspects asbestos, they search for answers fast. The business needed to be the specialist those people find first, with a site that answers their questions clearly and makes it easy to get in touch.

What we did

We built a site around the questions people actually ask, with short, clear paths from reading to calling, emailing or sending a form. Then we grew its reach, page by page, across Google search and Google's AI Overviews, and tracked every call, email and form in GA4 so the work could follow what turns into enquiries.

The results

Between October 2024 and October 2026, the keywords Asbestos & Biological ranks for in Google NZ grew from 79 to 751, up 851%. That includes 224% growth in the last year alone. Keywords on page one grew 48% year on year, from 40 to 59.

The site is now part of the answer in AI search. In October 2024 no Google AI Overview cited it. By October 2026, 15 did, after a peak of 32 in June 2026, and the keywords where it ranks alongside an AI Overview grew 329% in a year (what that means).

More people are reaching the site too: from November 2025 to October 2026, sessions grew 142% and users 163% on the previous 12 months.