Cannabis Clinic:
one patient journey across every channel
Website, search and social that lifted conversions 41% year on year.
Results
Conversions, year on year
- Revenue, year on year
- +19%
- Visibility in Google AI Overviews
- +620%
- Overall visibility, year on year
- +27%
- Organic click-through rate, year on year
- +33%
How Verum built the Cannabis Clinic website and ran SEO, Google Ads and Meta as one programme, lifting conversions 41% and revenue 19% year on year.
The client
Cannabis Clinic is New Zealand's leading medicinal cannabis clinic. Verum built its website and brought SEO, Google Ads, organic social, Meta ads, conversion tracking and ongoing website optimisation together as one programme.
The brief
The clinic needed more than another campaign. It needed a system that could own its brand searches, reach patients with real intent, and keep performing as Google and AI search changed how people look for care. In a regulated category, growth only lasts when trust and performance move together.
What we did
Brand search and high-intent demand came first. From there we built always-on social, content and conversion paths around the real patient journey: finding trusted care, checking eligibility, speaking with a nurse or doctor, and continuing through to treatment.
Google Ads and Meta told the same patient story, and tracking tied to consultations, calls and key clinic actions showed what was really driving results, so we could double down on it. Content and technical work kept the clinic visible where patients now look for answers, not only in the classic blue links.
The results
Year on year, overall visibility rose 27%, conversions 41% and revenue 19%. Organic click-through rate climbed 33%, and the clinic's visibility in Google's AI Overviews grew 620% (how we approach AI search).
The clinic now has a digital engine it can keep scaling, without leaning on any single channel.
