Mount Roskill Collision:
turning local searches into calls

The client

Mount Roskill Collision is an Auckland panel beating and collision repair workshop. Verum handled its website, SEO, conversion optimisation and Google Ads over a long engagement that ended in August 2025.

The brief

Auckland drivers get in touch in simple ways: they find the workshop, tap to call or send an email. The business needed a digital setup that matched how its customers actually enquire, and showed which of those actions turned into real enquiries.

What we did

We built clear call and email actions into the site, so visits turned into measurable enquiries, and tracked every phone and email action. SEO grew organic visibility steadily over the years, while Google Ads added paid demand on top.

The results

In Semrush NZ, ranking keywords rose from 13 in January 2019 to 1,577 in August 2025, about 12,000%. Estimated organic traffic rose from 70 to 3,632, about 5,000%. Top 3 keywords grew from near zero to 112, and local pack keywords from 4 to 525.

In the final stretch, from August 2022 to August 2025, ranking keywords rose about 232%, estimated organic traffic about 100% and top 3 keywords about 211%. In GA4, call clicks rose 27% year on year, and all tracked enquiry actions about 23%.