Softwash Australia:
paid and organic search working together
A Shopify store, Google Ads and SEO: Shopping ads revenue up 108%.
Results · Jan 2024 to Jan 2026
Keywords in Google's top 3, Jan 2024 to Jan 2026
- Estimated organic traffic, Jan 2024 to Jan 2026
- +47%
- Google Shopping ads revenue, year on year
- +108%
- Organic search revenue
- +75%
How Verum built the Softwash Australia Shopify store and ran Google Ads and SEO from 2024 to 2026: Shopping ads revenue up 108% and organic revenue up 75%.
The client
Softwash Australia supplies softwash equipment, chemicals and supplies to trades across Australia, at softwashaustralia.com.au. From January 2024 to January 2026, Verum built its new Shopify store and ran Google Ads and SEO as one programme.
The brief
The business needed more than ads. It needed a modern website and a system that could sell to trades nationwide, while building lasting organic visibility alongside paid Search and Shopping.
What we did
Search and Shopping campaigns captured buyers already in the market. SEO grew classic rankings and an early presence in Google's AI Overviews. The new store gave both channels a path built for product discovery, support and purchase, with conversion tracking for purchases and phone leads.
The results
Over the engagement, keywords in Google's top three rose 58% and estimated organic traffic 47%. Softwash also went from no AI Overview citations at the start of 2024 to hundreds of keywords showing in AI Overviews by the end of the engagement.
On the paid side, Google Shopping became a major growth channel, with Shopping ads revenue up 108% year on year, while organic search revenue rose 75%. The business came away with a stronger organic footprint, Search and Shopping campaigns that scale, and a website built to convert.
