Made2Cool:
a cooling brand found in ads and search
Website, SEO and Google Ads that grew ranking keywords 863%.
Results · Last two years
Source: Google Analytics 4, Semrush NZ, Google Search Console
Website sessions, year on year
Ranking keywords in Google NZ
- Before27
- After260
- Users, year on yearGA4
- +188%
- Google Ads traffic, year on yearGA4
- +268%
- Ranking keywords in New ZealandSemrush NZ
- +863%
- Keywords with AI Overview visibilitySemrush NZ
- 174+
How Verum built the Made2Cool website and ran SEO and Google Ads: website sessions up 128% year on year and Google NZ ranking keywords up from 27 to 260.
The client
Made2Cool sells cooling and climate control solutions in New Zealand. Verum built the website, grew its SEO footprint and scaled Google Ads over two years.
The brief
A technical product needs a clear digital front door: pages that explain it, strong search coverage, and ads that bring in people who are ready to enquire.
What we did
We built the site, then ran paid and organic search side by side. Google Ads carries most of the volume, while ongoing SEO expanded organic coverage in the same window, including early visibility in Google's AI Overviews. The brand shows up both when people click an ad and when they search for cooling solutions.
The results
Year on year, website sessions rose 128%, users 188% and Google Ads traffic about 268%, measured like for like in GA4.
In Semrush NZ, ranking keywords rose from 27 to 260, up 863%, and AI Overview visibility moved from near zero to 174+ keywords (more on AI search). Over a matched Search Console window, organic clicks rose about 28% and average position improved from about 19.5 to 14.4.
Paid and organic search now work around the same site, so Made2Cool is there whichever way people look for cooling.
The numbers.
Before and after.
Ranking keywords in Google NZ
- Before27
- After260
