Oxygen:
a people-first rebrand for modern property management

The client

Oxygen started with one goal: help Kiwis find financial freedom through property investment. Today it's a key partner for thousands of New Zealanders, managing their rentals and lifting their investment returns. Laws and technology keep changing; Oxygen's focus doesn't. It's about helping Kiwis make smart property decisions and build secure financial futures, one investment at a time.

The brief

Oxygen's old red colour scheme was striking, but it didn't say "oxygen". It missed the freshness and vitality the name promises. Oxygen wanted a brand that put people first, mixed the best of the old with the new, and felt as modern as the service behind it.

What we did

We started with immersive branding workshops, drawing insight from every member of the Oxygen team. Building the brand together meant the final direction was one the whole company believed in.

From there we moved Oxygen to a new palette of navy and fresh teal, a colour story that finally matched the name. It also led to a new slogan: "Life just got better."

The rebrand went far beyond a logo. We carried the identity through every touchpoint: office stationery, vehicle wraps, posters and building signage, so the brand feels the same wherever you meet it.

The centrepiece was a bespoke website built around Oxygen's specific needs and integrated with their systems. The partnership then grew into marketing: email campaigns and short-form video to grow Oxygen's presence online.

The result

A cohesive, vibrant brand that reflects what Oxygen really is: people-first property management. One identity now runs from the website to the signage on the building, and it gives the team a platform for the next stage of growth.