HomePrice:
a free valuation offer built for Meta
A website and Meta ads that delivered 1,730 valuation leads.
Results · Campaign lifetime
Source: Meta Ads Manager
Form leads from Meta
- Meta impressionsMeta Ads Manager
- 1.54M
- People reachedMeta Ads Manager
- 320,000+
- Link click-through rate, year on yearMeta Ads Manager
- +28%
How Verum built the HomePrice website and ran Meta ads on Facebook and Instagram: 1,730 form leads and 1.54 million impressions for a free valuation offer.
The client
HomePrice offers New Zealand homeowners a free estimated market valuation report, sent straight to their phone. Verum built the website and ran Meta ads across Facebook and Instagram to turn that offer into a steady flow of leads.
The brief
The offer had to feel simple, with one clear path from ad to form to a specialist's follow-up.
What we did
We built a site that explains the offer in three steps: tell us about the property, we verify ownership and generate an automated valuation, then a specialist walks through the report. Meta creative and landing pages stayed locked to that story. Lead forms tied straight into the free valuation, always-on creative testing refined the property value messaging, and pixel tracking recorded leads and key site actions.
The results
Across the reporting window in Meta Ads Manager, HomePrice's campaigns delivered 1,730 form leads, 1.54 million impressions and 11,483 link clicks, reaching more than 320,000 people. Year on year, link click-through rate rose about 28%, and cost per lead improved as the creative and offer messaging tightened.
The result is a lead system Verum built end to end, with the website, tracking and Meta demand working as one.
