Sumthin Dumplin:
a brand people search for by name
Brand, website and Meta ads, with engagement up 68% year on year.
Results
Source: Google Analytics 4, Google Search Console, Meta Ads Manager
Engagement rate, October year on year
Website engagement rate
- Before34%
- After57%
- Longer average sessions, October year on year
- +78%
- Organic search clicks, July to October like for like
- +25%
- Meta ad visitors who were new to the site
- 91%
How Verum created the Sumthin Dumplin brand, website and Meta ads: 4.9 million impressions, 68,715 link clicks and site engagement up from 34% to 57%.
The client
Sumthin Dumplin runs dumpling restaurants in Auckland. Over about a year and a half, Verum created the brand, built the website and ran Meta ads across Facebook and Instagram.
The brief
The brand and website had to match the food: bold, local and easy to order from. Meta ads needed to bring new diners in, and search needed to lock in every location.
What we did
We built a bold identity and a menu-first site made for tablet and phone. Meta campaigns brought a large wave of new visitors around launch, podcast-style video shoots gave the team content for social, and tracking followed enquiries and engagement on the site.
The results
The brand stuck. People now search for Sumthin Dumplin by name, and each location ranks first for its own search. Organic search clicks rose about 25% on a like-for-like July to October window.
On the site, average session length rose 78% October year on year, and engagement rate climbed about 68%, from 34% to 57%. Across Meta, ads delivered about 4.9 million impressions and 68,715 link clicks, and about 91% of the visitors they sent were new to the site.
The numbers.
Before and after.
Website engagement rate
- Before34%
- After57%
October, year on year
