No More Birds:
the bird control specialist people found first

The client

No More Birds manages pest birds for commercial and industrial sites across New Zealand, with bird netting, pulse-wire systems, population management and deterrents, at nomorebirds.co.nz. Verum rebuilt the website in January 2024, then ran SEO and conversion optimisation from March 2024 until the engagement ended around December 2025.

The brief

When a facilities manager or property owner has a pest bird problem, they look for a specialist fast. No More Birds needed to be the one they found, with a site that explains the services clearly and makes enquiring easy.

What we did

We rebuilt the site around clear service and product pages and short enquiry paths. Then we grew its reach, page by page, across Google search and Google's AI Overviews, and monitored organic performance in Search Console.

The results

Between March 2024 and December 2025, the site's top-3 Google rankings in New Zealand grew from 7 to 73 keywords, up 943%. Keywords ranking overall grew 435%, from 85 to 455, and keywords on page one grew 293%, from 30 to 118.

Estimated organic traffic grew 278% over the same window, from about 490 to about 1,870 visits a month, and peaked near 2,750 during the engagement.

The site also moved into AI search. Google AI Overviews first appeared for No More Birds in September 2024, on 7 keywords. By December 2025 that had grown to 184, up 2,529%, and the site was cited in AI Overview results as well (what that means).