Panda Solutions:
warmer homes, found in more searches

The client

Panda Solutions helps Auckland homeowners and landlords with insulation, heating and Healthy Homes compliance, at pandasolutions.co.nz. For around two years, Verum has looked after the website, SEO and conversion optimisation for the business.

The brief

Homeowners and landlords have plenty of questions before they commit, from insulation options to the Healthy Homes standards. Panda Solutions needed to show up for those questions and make getting in touch the obvious next step.

What we did

We shaped the site around the questions people actually ask and kept the path from reading to enquiring short and clear. Ongoing SEO and helpful content, including guides on related topics such as asbestos awareness, steadily widened the range of searches Panda Solutions appears for.

The results

Between October 2024 and October 2026, the keywords Panda Solutions ranks for in New Zealand doubled, from 146 to 292, up 100%. Year on year, that is up 51%, from 194.

Comparing April to October 2026 with the same months in 2024, website sessions grew 138%, from 2,561 to 6,097, and sessions from organic search grew 108%, from 1,071 to 2,223. Over the 12 months to October 2026, sessions rose 39% and users 52% on the year before.

The site is starting to appear in AI search too. Keywords where it ranks alongside a Google AI Overview grew from 5 to 237 over two years, and it has begun to be cited within AI Overviews themselves (more on AI search).